Now this is what you call bad PR: How publicist’s glib remark turned into a social media nightmare

“GREAT news for our clients.” With that remark, PR manager Tina Alldis’s world went into meltdown.

The young head of publicity for Mango Communications learnt the true meaning of bad PR after she claimed the changing face of Australia’s media landscape was an opportunity to fill newspapers and websites with PR spin.

Her remarks, contained in a column on the cuts and restructuring Fairfax and News Ltd announced this week, were slammed as “insensitive”, “ignorant” and “harsh”.

Writing on influential media site mumbrella, Ms Alldis said: “I believe these evolutions will result in improved PR campaigns, with stories running across multiple platforms and extending out into social media… Read more


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