Local survey studies use of social media

Downtown public relations agency Vehr Communications this morning is launching its third Social Media Usage Survey, offering the region’s businesses a peek into how their peers and competition are using these ubiquitous platforms.

The firm hopes to increase participation from 282 companies in 2011 to at least 500. This year’s survey, which is being done in collaboration with EnquirerMedia, will be active through July 4. Vehr Communications will analyze the responses for its report, which will be made public in September.

Company President Nick Vehr said he started the unscientific survey, done via SurveyMonkey online, to help his firm stay on top of trends and better serve its clients. Social media presents both opportunities – communicating directly and in real time with customers, for example – as well as challenges for businesses, Vehr said… Read more

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