Twitter profile toggle simplifies content, gives visibility to social marketing interactions

Twitter users who follow major brands on the microblogging site can now choose between seeing just Tweets from the companies they following or full conversations around shared content, including the brands’ @replies. In its official blog, Twitter said users who follow profiles that produce a lot of content and responses are often frustrated by the glut of information they see, though others might find responses helpful in learning more about brands. Allowing users to choose which content they see will likely improve the overall experience for users, and the update might have benefits for businesses practicing interactive Twitter marketing.

According to Twitter, the feature will initially be available only to verified accounts, as these are the profiles with the most replies… Read more

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