Our training firm, Social Media Marketing University, recently did a survey of entrepreneurs, executives, marketing pros, and social media practitioners, and discovered this fact: 65% of those executing social media campaigns were self-taught.
What makes social media so tempting as a marketing tool for businesses is the fact that, unless you opt for paid advertising on these sites, using them is absolutely free. However, that temptation can also be a trap. Because social media can seem so easy to use, it’s also easy to misuse–in ways that can backfire on your business.
Expertise matters a great deal when you’re performing any business task, and social media is no exception. Trying to feel your way through a social media campaign can potentially create a disconnect between you and your target audience… Read more