For Social Media Marketing, Go Pro Or Go Home

Our training firm, Social Media Marketing University, recently did a survey of entrepreneurs, executives, marketing pros, and social media practitioners, and discovered this fact: 65% of those executing social media campaigns were self-taught.

What makes social media so tempting as a marketing tool for businesses is the fact that, unless you opt for paid advertising on these sites, using them is absolutely free. However, that temptation can also be a trap. Because social media can seem so easy to use, it’s also easy to misuse–in ways that can backfire on your business.

Expertise matters a great deal when you’re performing any business task, and social media is no exception. Trying to feel your way through a social media campaign can potentially create a disconnect between you and your target audience… Read more

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: