Looking for ways to grow your email marketing program? Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.
1. Go beyond the “batch and blast” with triggered promotions.
New and established small- to mid-sized online merchants feel the impact of competition from large online retailers Amazon. One solution is to mimic the site’s successful email marketing methods, with emails triggered by on-site behavior. “Make email a bigger part of your marketing program by going beyond your usual blasts,” he says “Large retailers mail once a day, and that might be something for a smaller merchant to consider.”
“Try to tie behavior on your site to trigger emails—for example, if someone browsed the snowshoes page on your site and then abandoned their cart, retarget with other snow-related products,” notes Kramer. “We’ve rolled out about 150 cart abandonment campaigns in the last 18 months and they can be ‘found money’ for marketers… Read more