Social media puts fans in driving seat at Games

Social media site Facebook launched its London 2012 page on Monday which the International Olympic Committee (IOC) hopes will help simplify the event for fans.

The Explore London 2012 page, 18 months in the making, and the culmination of a partnership with the IOC and the London Olympic Organising Committee (LOCOG) will enable users online access to their chosen athletes, sports and countries.

“I think that anything that simplifies, or makes it a little bit easier to understand or follow the people you like, has got to be a good thing,” IOC Director of Communications Mark Adams said.

The IOC said the page was part of a non-commercial project with Facebook… Read more

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