Eida launches social media service

The Emirates Identity Authority (Eida) has officially launched the social media engagement service with its customers on Facebook and Twitter pages.

The authority announced its success in increasing the number of its followers on its social networking pages by 40 per cent during the test period, which started in early May, not to mention its success in responding to nearly 1,700 queries and complaints received over four weeks. Ayesha Al Raisi, Director of Public Relations and Marketing at the Eida, said activating the Emirates ID’s presence on the social networking pages came in line with its strategic plan 2010-2013 aimed at upgrading customer service towards gaining the satisfaction of customers.

Al Raisi added that the Emirates ID was keen on developing its government communication plan for 2012 with the aim of translating the overall eTransformation plans in the UAE and keeping pace with the federal government’s strategic plan 2014… Read more


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