What if Facebook didn’t exist? Or Twitter? Or Google? Go on, try it on. Surely to utter such an idea is internet heresy.
The bombshell news is there’s a good chance it will happen to at least one of these companies. Not tomorrow, not next week, or next year. But 5 or 10 years? It’s a pretty good bet.
The harsh reality is all companies have a shelf life, and until very recently it seems we’ve overlooked this fact of technology life.