Mindshare has expanded its social media footprint around the world, integrating Amsterdam-based SocialMedia8 into the agency and hiring its founder Igor Beuker as Mindshare’s first Global Chief Social Officer. It has simultaneously hired social agency M80’s Managing Director Mark Evans as Mindshare North America’s new social lead.
SocialMedia8, which specialises in acquiring, managing and extracting value from social fans and followers, will add social commerce, social TV, social gaming, social search and social CRM capabilities to Mindshare’s growing portfolio of social media services.
Beuker will take up the newly created role with immediate effect, reporting to Norm Johnston, Global Digital Leader at Mindshare Worldwide. Beuker was previously Chief Marketing Officer at Scoot, TeliaSonera and Telefonica O2. He also founded community agency LaComunidad and social video metrics firm ViralTracker, before setting up SocialMedia8… Read more