Why is The Social Media Revolution Taking So Long?

It’s expected that Facebook will touch the one billion users mark later this year. Twitter and LinkedIn continue to grow at a phenomenal rate as well. On the other hand, experimental social networks such as Quora and Pinteresthave gained acceptance as well. While there’s no doubt that social media is gaining mainstream traction in our personal lives as well as business, there’s no hiding the fact that several small businesses still shy away from social networks for a variety of reasons.

To that effect, I’ve always wondered what’s taking the so-called social media revolution so long to arrive in the segment which needs it most – small and medium businesses (SMBs).

The 2012 Yellow Social Media Report Findings

Published by Sweeney Research, on behalf of the Yellow Pages and AIMIA, the 2012 Yellow Social Media Report indicates that only 28 per cent of small businesses and 24 per cent medium business actively monitor what kind of return they will receive from investing in social media… Read more


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