Oracle has acquired two social media companies in the past few weeks in a bid to gain market share in networking and marketing cloud services. It first acquired Vitrue and then Collective Intellect, both of which are social marketing firms.
These companies are likely to be added to its Software as a Service (SaaS) portfolio and the Oracle Cloud. Recently, Salesforce.com, its competitor in cloud-based ERP and CRM software, acquired a social media marketing company called Buddy Media. Social marketing companies enable clients to listen, engage, gain insight, publish, advertise and measure social marketing programs.
Marketing On Social Media To Drive Sales
Social media solutions help companies and their marketing executives to manage social media campaigns, which have become an important tool in brand-building and awareness. Marketing on social media platforms such as Facebook, Twitter and YouTube is driving technology sales as companies look for tools to deliver and monitor social media campaigns. Social media marketing companies can churn through big data problems and find information for product branding… Read more