Generating Leads Through LinkedIn

Before I venture into some of the lead generating activity suggestions, please spend some time on your profile and settings. Make sure that your profile is complete, that you are incorporating keywords in your titles and descriptions, and above all, make sure that you describe yourself in a way that clearly delivers the value in knowing you!

1. Grow your network: LinkedIn has tools that connect directly with Outlook and has the ability to search other email accounts to see who you know already on LinkedIn. If you don’t connect your email program, at least perform a monthly check for new contacts in your database for who is on LinkedIn.

Tip: Every time you go to an event carry a small envelope with the date and name of the event. Place all the cards you collect into that envelope and when you get back to your office start reaching out to those people to connect and use a personalized message such as ‘it was great meeting you yesterday at the EVENT, I would love to stay in touch and see how we might be of service to one another.”

2. Updates: there is a feature much like Twitter and Facebook that allows you to post an update that will show up on your profile and in network updates to your connections. Use it wisely.

3. Introductions: Give them, ask for them. The idea of 6 degrees of separation is made apparent on LinkedIn. If there is a contact at a particular company you seek, by searching on LinkedIn you will discover who you already know that knows who you want to know. Introductions make a cold call a warm call and a faster track to closing a sale… Read more


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