For years, the conventional wisdom on Facebook has gone something like this: the social network is an unstoppable juggernaut. It commands more and more of our attention and, ultimately, our ad dollars. Mark Zuckerberg is an unimpeachable genius. His product is too popular to ever be replaced.
But there’s something wrong with that picture — and it’s not just that anything labeled “conventional wisdom” is almost certain to be wrong in the long term. It’s that Mark Zuckerberg himself would likely disagree vehemently with all of it.
Everything we’ve heard about Zuckerberg’s behavior inside Facebook says he lives in constant fear of catastrophic and irreversible decline. And with good reason. He is well versed in Silicon Valley lore — which insists, in the words of Andy Grove’s famous book, that only the paranoid survive. Things change fast around here; today’s Apple could be tomorrow’s Yahoo, and vice versa… Read more