1. Highlight an offer in your headline
Offer a special discount, free gift or rebate. Make sure the offer has an expiration date. Time and again, it’s been proven that more people respond to an offer when there’s a limit on the amount of time they have to do so.
2. Emphasize benefits, not features
Features are what the product has. Benefits are how it improves your life. The “7-horsepower engine” in a snowblower is a feature. “The horsepower to clear 10 inches of snow from 40 feet of sidewalk in 20 minutes” is a benefit. If you have an important, valuable benefit, you want to put this in the headline instead of an offer.
3. Put a P.S. in the email
The P.S., that little afterthought at the end of a letter, is often read even before the body. This makes the P.S. a good place to reiterate the offer or main benefit…. Read more