Brands Start Automating Social Media Responses On Facebook And Twitter

Bots in Facebook? Robots in Twitter? Pinterest Run by HAL 9000? It’s all very possible.

That’s right, surprisingly. in the next phase of the social web, brands are applying analysis and digital intelligence to better reach us. Here’s how it’s gonna go down…

Companies are struggling to keep up with social media conversations, the growth in this channel has exploded, and will soon automate their responses, for better or for worse. Expect industries that have intense customer support woes like airlines like United Airlines and telecommunications like Comcast to be overwhelmed with angry customers spilling to social media sites to complain and demand fixes, and consumer companies like Coke, Pepsi, hospitality like Hyatt and Retailers like Best Buy to want to reach out and entice potential customers… Read more

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