Is Social Media Killing You? TrekDesk & BodyMedia Offer Prevention through Motion and Metrics

Globally health officials are warning that advances in technology are rendering employees immobile and at greater risk of developing heart disease, cancer, stroke and diabetes despite advances in modern medicine. While the increasingly sedentary nature of technology is unlikely to change course, our work environments need not follow suit. TrekDesk Treadmill Desks and BodyMedia are teaming up at New York’s BlogWorld & New Media Expo to showcase their solutions to combat this escalating health challenge through motion and metrics.

In 2010, Australian researchers found that individuals who watched more than four hours of television a day increased their risk of cardiovascular related death by 80% and risk of mortality from all causes by 46%.* This revelation propelled the field of “sedentary science,” which stresses the importance of continuous daily movement and shed new light on the link between inactivity, rising obesity rates and chronic disease.

TrekDesk and BodyMedia have teamed up at the BlogWorld Expo this week to show that the health risks posed by advances in technology and social media can be overcome with two relatively simple solutions: motion and metrics. TrekDesk provides the motion, allowing individuals the opportunity to walk slowly throughout the day while they work – no sweat, motivation or extra time required. BodyMedia provides the metrics allowing precision monitoring of activity levels, calories consumed and burned, and sleep patterns – all critical to maintaining health and wellness.

“Sedentary lifestyles and environments are robbing our health daily,” stated Steve Bordley, CEO of TrekDesk Treadmill Desk, “but daily movement and monitoring of body metrics as provided by BodyMedia Fit can help reverse this in a relatively short time span.”

BodyMedia FIT armbands collect physiological data using four unique sensors that capture over 5,000 data points every minute. This raw data includes measurements of heat flux, skin temperature, motion and galvanic skin response. BodyMedia’s proprietary algorithms convert these readings into calorie burn, physical activity duration, steps taken, and sleep duration and efficiency. The companion online Activity Manager – available at any time via computer or smartphone – stores that information, allows users to set goals and document daily food intake, and recommends activity and dietary adjustments based on each user’s actual calorie expenditure and food intake to aid in weight control and health and wellness management.

Both TrekDesk and BodyMedia representatives will be on hand at BlogWorld & New Media Expo June 5th and 6th (Booth #205 on the Exhibit Floor at the Jacob Javits Convention Center in New York City).

About TrekDesk
Designed to fit any existing treadmill, TrekDesk treadmill desk is an affordable, full sized, height adjustable workstation that allows individuals the opportunity to gain the necessary amount of exercise daily to maintain health, prevent disease, strengthen muscles, boost mood and productivity, without requiring additional time during the day or extra motivation. Wondering how to workout at work? TrekDesk offers the solution. For more information, visit http://www.trekdesk.com.

About BodyMedia
When your body talks, BodyMedia listens. BodyMedia has been unlocking and deciphering secrets of the body since 1999. Headquartered in Pittsburgh, PA, BodyMedia is the pioneer in developing and marketing wearable body monitors that equip consumers with information they can use to make sweeping changes to their own health and wellness beginning with weight management and soon to include management of other conditions affected by lifestyle choices. The BodyMedia platform is the only system of its kind that is registered with the FDA as a Class II medical device and that has been clinically proven to enhance users’ weight loss by up to three times (vs behavioral support alone, data on file). For more information, visit http://www.bodymedia.com.

*vs those who watched less than 2 hours of television daily. Research reported in Circulation: Journal of the American Heart Association (www.sciencedaily.com/releases/2010/01/100111161927.htm)

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