While social media continues to evolve world-wide on the social web, it is still a very scary medium for many organisations. All of a sudden social media means that the public, customers, and prospects now have a method with the use of all the social media channels to make their voices heard with relative ease.
Despite the fact that everyone can be a “citizen journalist” online, only a small percentage of the people involved with social media are creating content. Most of the others are only consuming the content on this medium or making minor contributions and commenting on existing content. From a business perspective, it’s those small contributions, interactions and comments that brands should respond to.
In today’s digital landscape, you will find a couple of elements that every business should have in place before they venture out on the social web and become social active online… Read more