Middle East companies don’t use social media effectively

According to Bayt.com’s latest poll, “Corporate Usage of Social Media in the Middle East”, the majority of respondents (46.8%) believe that social media is not being used effectively by the region’s companies. Eight out of every ten respondents (81.6%) claim that the potential for social media to damage a company’s reputation is one of the biggest challenges to overcome, suggesting that proper education in the medium is essential for success.

Aside from the risk of reputation damage, the top three perceived challenges to social media are difficulty in monetizing online presence (11.3%), getting the tone of message correct (11.3%), and keeping up with feedback (10.5%). Other challenges cited were the complexity of measuring return on investment and problems with keeping up-to-date with the ever-changing tools and technologies. In fact, a majority (20.7%) stated that they believe all of these factors are challenging… Read more

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