BMA 2012: Social media proves common thread among ‘thought-provokers’

In the International BMA Conference’s “Four B2B Thought-Provokers in 60 Minutes” session held here Thursday, four successive presentations offered unusual, challenging takes on b2b marketing. What each of the four had in common was that none of the speakers could make it through their allotted 15 minutes without mentioning social media.

Ralph A. Oliva, executive director of the Institute for the Study of Business Markets, kicked off the session by arguing that social media was nothing new. “B2b was, is and always will be about social,” he said… Read more

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