As a member of an invitation-only technology CEO community in Washington D.C., I get together every month with like-minded individuals to network, listen to expert speakers, and potentially discover my next big co-founder or investor in our area. During last week’s summit, the predominant theme was marketing. We listened as two executives spoke about utilizing clever tactics to persuade potential buyers/partners and how startups can maximize their returns on thin marketing budgets.
The speakers emphasized maintaining focus, executing with purpose, and getting your company’s message out to as many media outlets as possible. But how does one accomplish that? Traditional methods say to produce scores of press releases, top 10 lists, survey studies along with thought leadership packages. If you build it, will the media member cover it? The simple answer is no, they will not… Read more