The Truth About Social Media Measurement & Marketing Dashboards

With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken numerous forms.

For the purpose of this article, a marketing dashboard will be defined as “the digital display of the most important information needed to track activity related to achieving one or more objectives.”

In the context of social media, a relevant example was an article published by Search Engine Watch author Nathan Linnell nearly two years ago that resulted in one of the top five most popular SEW posts of 2010: “6 Key Metrics for a Social Media Measurement Dashboard… Read more

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