IDC: Home Businesses Will Turn To Social Media

As conventional website adoption slows with surging social media use, a study by research firm IDC predicts that Facebook (FB) and other social networks will become key online platforms for home-based business promotions and commercial activity.

The IDC study found that about 40% of home-based businesses today use social networks to promote their business. While social networking is still more often used to supplement websites rather than as a substitute for them, roughly 20% of home-based businesses currently promote themselves on social networks and don’t have a conventional website.

In another sign pointing to rising social media use, IDC found that nearly 40% of home-based businesses selling online do so without a website of their own, leveraging the high traffic provided by major online marketplaces like eBay (EBAY), Amazon.com (AMZN), Craigslist and others… Read more

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