Use social media tool wisely

Facebook, Twitter, Google+, LinkedIn — all the social media options and “must haves” can be overwhelming to the small business owner.

But with almost one billion people on Facebook worldwide and about 555 million on Twitter, having social media is not just a cool option for businesses, but a new standard, Social Media Gurus founder David Clark of Caldwell said.

“It says that you’re participating in all the cutting edge technology, you’re participating in the place where everybody is,” he said.

Social media is a tool, but the trick is using that tool properly… Read more

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