Social media key to online sales

With more people owning smartphones, designing Web pages with them in mind will be critical for small business owners, said Loren I Shuster, country director for Singapore & Emerging Markets (SEA) at Google.

The pervasiveness of social media will also be a key metric in measuring consumer behaviour and in driving traffic to websites, he said.

Mr Shuster said it is imperative that business customers have the know-how to convert digital engagements into online sales.

He stressed the importance that Google has placed on improving its platform to define consumer behaviour using mobile and tablets.

In Singapore, where data indicate 70 per cent of Internet and smart phone penetration, the user pattern for smartphones and tablets will likely drive innovation, especially for data analytics.

A Nielsen report last November predicts nine in 10 Singaporean digital customers will have a smartphone by the middle of this year… Read more

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