How social media can sway votes

Online social networks, a newcomer in Mexican elections, are making a mark on the country’s presidential campaign, forcing candidates to respond to issues and protests enabled by the Internet.

“If it wasn’t for the social networks, the campaign would be really boring,” said Roy Campos, head of the polling company Mitofsky.

Enrique Pena Nieto, the candidate of the Institutional Revolutionary Party, has a seemingly insurmountable 15 point lead over his nearest rival in the presidential race.

With little public debate among the candidates and rigid controls imposed by election authorities, social networks have take on a crucial role in engaging the public, and the candidates have taken note… Read more

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