Biz social networking set for take-off

he market for enterprise social media and Web 2.0 tools is growing by over 20 per cent a year and will top $126m (£80m) by 2017 as firms look for better ways to collaborate and manage content across Asia Pacific, according to a new report from Frost & Sullivan.

The analyst’s Enterprise Social Media and Web 2.0 Market 2010 report describes the region as the fastest growing in the world when it comes to consumer social networking – pointing to countries such as the Philippines and Malaysia where some services are used by 85 per cent of the population.

 That fondness for public social networks will drive adoption of enterprise social networking and collaboration platforms from vendors such as Microsoft, Novell, IBM, Huddle, Yammer and Socialtext, the report says… Read more
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