Customers are Masters, says hardware chief

MORE than half the people shopping for whitegoods at Masters hardware stores use smartphones to check competitors’ prices, group chief executive Don Stallings says.

He said to get those sales over the line in a traditional store, customer service and the personal touch had to be of the highest quality.

Speaking at the Bulky Goods Retailers Association conference in Sydney yesterday, Mr Stallings said Masters spent as much on training staff to deliver customer service as it did on the rest of the business… Read more

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