Jaguar steps up social media strategy to boost innovation

Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%.

The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts.

The agency will be responsible for managing the automotive manufacturer’s Facebook and Twitter accounts, as well as supporting brand activity such as product launches and event in the social sphere.

Jaguar has been working with We Are Social on a project-by-project basis for the past six months. It has most recently supported the launch of its Jaguar XF Sportbrake vehicle with a Twitter campaign… read more

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