Are CEOs getting the social media thing?

According to the IBM CEO study, the companies that outperform their peers are 30% more likely to identify what IBM called “openness” as a key way to influence the growth of their organization. Openess in the IBM lexicon means embracing social media and better use of collaboration. The idea is to a certain extent to “tap into the collective intelligence of an organization to devise new ideas and solutions for increased profitability and growth,” IBM stated.

Some of the interesting items in the IBM CEO survey included:

• To forge closer connections with customers, partners and a new generation of employees in the future, CEOs will shift their focus from using e-mail and the phone as primary communication vehicles to using social networks as a new path for direct engagement. Today, only 16% of CEOs are using social business platforms to connect with customers, but that number is poised to spike to 57% within the next three to five years. While social media is the least utilized of all customer interaction methods today, it stands to become the No. 2 organizational engagement method within the next five years…. Read more

 

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