echCrunch has discovered and confirmed that software giant Oracle has bought social marketing platform Vitrue for $300 million. [Update: A press releasehas confirmed the buy at an undisclosed price, though we know it to be $300 million.] As if Oracle didn’t offer enough products and services already, the acquisition will give it a strong Facebook marketing platform to offer its enterprise clients.
Vitrue had taken $33 million in funding over the years and grown to become one of the most popular solutions for big companies trying to win Facebook fans and push out marketing messages to the news feed. Vitrue, according to a source, was on course for revenues of just under $100 million this year, although we have other sources disputing it may have been that high. TC understands there were a lot of potential acquirers interested. Several bidders approached the company but Oracle was the most aggressive… Read more