What Causes Social Media Crises, And How Do They Spread?

Community managers have a great job, interacting with customers and ensuring a brand’s reputation is kept pristine online. However, crises do pop up, and more often than you’d think.

This infographic takes a look at the origin and triggers of 30 major social media crises of 2011, to see if there’s a method to the madness of irate tweets, annoyed status updates and vicious vloggers.

Your company’s brand is just as valuable as what you’re selling, so it’s important to monitor your brand reputation online. And just as the 30 companies in this infographic realized, that reputation can get damaged pretty quick in the world of real-time social interaction… Read more

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