GroSocial today announced the close of a $1,000,000 Series A funding round led by Kickstart Seed Fund, with additional contributions from Monarch Ventures, Rock & Hammer Ventures, and several other angel investors.
GroSocial’s flagship product, Customizer, is a drag-and-drop app builder that helps businesses acquire new customers by creating their own contests, sweepstakes, and other promotional offers that can be published directly onto their business Facebook Pages. While GroSocial’s platform is primarily geared toward helping small businesses, the company’s client roster includes larger businesses including eBay and Skullcandy.
“We’re thrilled to have the continued support of such a solid group of investors. Having helped tens of thousands of businesses realize a meaningful ROI in their social media marketing efforts, we’re excited to increase our outreach and make social media marketing simple and affordable for a greater number of small businesses,” said Zach Mangum, CEO of GroSocial.
“Small businesses are starting to understand that they need a social media strategy and are looking to service providers for help. GroSocial, through its white label product, allows these large service providers to offer the best product on the market to their customers without the unnecessary delays associated with developing a product in-house,” said Gavin Christensen, Managing Director of Kickstart Seed Fund.
GroSocial’s white labeling capabilities have allowed the company to scale tremendously over the last nine months by adding several large partners that now resell the company’s offering to their respective customer bases. Additional co-branded integrations with strategic partners such as HubSpot, SurveyMonkey, Wufoo, and others have also contributed significantly to the company’s accelerated growth.
The new funding will be used to double the company’s headcount and will enable the company to enhance its platform with social marketing campaign automation features and integrations with additional social networking sites. “Our goal is to make the cooler, more productive social media marketing campaign options accessible to the small guy via an affordable, centralized, easily managed all-in-one platform,” said Mangum.
GroSocial ( http://www.grosocial.com ), headquartered in Orem, Utah, is a creator of social media marketing software for small and medium-sized businesses. The company’s core product, Customizer, is a drag-and-drop app builder for business Facebook Pages that helps thousands of businesses worldwide affordable increase their social media presence and influence through effective, targeted branding, community creation, social contests and promotions, and public relations. GroSocial can be found on Facebook at http://facebook.com/grosocial and on Twitter at http://twitter.com/grosocial .