Sailing School finds success by embracing Social Media

‘It has completely transformed how we do business, said Bill Zimmerman, director of the company. ‘We’ve gone from being a small, anxious business that was Buffalo’s best-kept secret, to a strong, thriving, waterfront institution. ‘It has brought us a financial stability that is precious to us.’

The breakthrough came two years ago when the company began offering daily deals through the social buying websites LivingSocial and Groupon, heavily discounting its two-hour chartered picnic sail for two.

The strategy was that those customers would return to Seven Seas for keelboat lessons once they caught the sailing bug.

It seems to have worked… Read more

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