eMarketer estimates social network ad spending is on a strong growth track, set to climb 43% this year in the US to $3.63 billion. Spending on paid social network ads will reach $5.59 billion by 2014.
In May, BIA/Kelsey released more bullish estimates on social ad spending, projecting it will reach $4.8 billion in the US this year, $7 billion in 2014 and nearly $10 billion by 2016. Most of that spending will be national, but a growing chunk will come from local ads.
BIA/Kelsey estimates a compound annual growth rate of 21% from 2011 to 2016 for all US social media ad spending; and for local social ads, it reaches nearly 30%. Local will grow from about a quarter of all spending this year to nearly one-third by 2016, boosted largely by geolocation capabilities… Read more