I DON’T think it’s a generational thing – I recently joined Twitter and I think it’s a great way to talk to people about my business and increase exposure for what my company is trying to accomplish in financial services. The key to getting followers on social media is fairly simple – you have to have something to say that is of value to your audience. You are an expert and you have something to teach.
Whether you own a bicycle shop or you have an accounting practice, you have knowledge that others don’t. So use it. Social media shouldn’t just be about opinions and idle chatter, there is plenty of room to create meaningful content… Read more